In the heart of London’s dynamic financial scene, Marco Beniamino Brioschi, Founder and CEO of JUSTMEBEN LTD, shares his vision for startups looking to thrive in an increasingly complex funding environment.
His message is clear: innovation alone is not enough — today’s startups need strategic fundraising expertise, global investor networks, and a sharp understanding of the evolving capital markets.
Marco Beniamino Brioschi’s Message for Empowering Startups in a Changing Financial Landscape
Fueling Startup Growth Through Innovative Finance
“At JUSTMEBEN LTD, we believe startups are the engine of the future economy,” Brioschi begins.
His firm focuses on guiding early-stage and growth-stage companies through crowdfunding and private equity processes, helping them secure the capital they need to accelerate innovation and scale globally.
“Fundraising today is no longer about knocking on the doors of a few investors,” he explains. “It’s about building strong narratives, leveraging digital platforms, and accessing broader, more diverse pools of capital — from angel investors to institutional backers.”
New Trends Startups Can’t Ignore
According to Brioschi, startups operating in sectors like artificial intelligence, clean technologies, and fintech are particularly well-positioned to benefit from the current funding wave.
He points out that crowdfunding has evolved into a legitimate, strategic tool not only for raising capital but also for validating products, engaging communities, and building brand loyalty from day one.
Meanwhile, private equity is becoming more selective, with a growing emphasis on ESG (Environmental, Social, and Governance) criteria. “Investors are looking for the best startups ideas that combine innovation with a commitment to impact and transparency,” Brioschi emphasizes.
Navigating Different Markets: Europe and the U.S.
For startups aiming to go global, understanding regional nuances is critical.
“In the U.S., the culture of early-stage investment to get return and platforms like Regulation CF have created a robust environment for startup crowdfunding,” says Brioschi. “Europe is rapidly aligning with the new EU Crowdfunding Regulation, making cross-border investment more accessible and secure.”
JUSTMEBEN LTD supports startups in navigating these different regulatory frameworks, opening doors to international investors and unlocking greater funding potential.
Opportunities and the Digital Frontier
Looking ahead, Brioschi sees emerging technologies reshaping how startups raise funds.
“Blockchain, tokenized assets, AI-driven due diligence — these are not distant concepts anymore. They are the next frontier for startup fundraising,” he says. “But they require careful planning, a deep understanding of compliance, and a strategic approach to investor relations.”
JUSTMEBEN LTD is already working on integrating these tools, ensuring startups stay ahead of the curve in a hypercompetitive environment.
Advice to Founders: Be Strategic, Be Transparent
When asked what advice he would give to startup founders today, Brioschi is clear:
“Focus as much on your funding strategy as you do on your product. Create a clear business to compelling case for investors. Be honest about risks, transparent about your numbers, and always show the long-term vision.”
He adds, “Partnering with experienced advisors like JUSTMEBEN LTD who can help you avoid common pitfalls and maximize your fundraising success.”
A Trusted Partner for Visionary Startups
As the startup world faces both unprecedented opportunities and growing complexity, JUSTMEBEN LTD stands ready to support the next generation of entrepreneurs.
With a mission rooted in innovation, integrity, and global perspective, Marco Beniamino Brioschi and his team are helping startups not only to raise capital but to build lasting success.
