Evri was previously known as Hermes before officially rebranding in March 2022. The name change was part of a wider transformation aimed at improving customer experience, supporting business growth, and moving beyond past criticism.
Although the branding changed, the company remained the same and continued operating one of the UK’s largest parcel delivery networks. The rebrand attracted significant public attention, with many customers questioning whether service quality would improve.
Key points:
- Evri was previously called Hermes.
- The rebrand happened in March 2022.
- Evri stands for “every parcel, every person, every place.”
- The company said the change reflected wider business improvements.
- Many customers still refer to the company as Hermes.
What Was Evri Called Before It Changed Its Name?
Before becoming Evri, the company operated under the name Hermes UK, while many consumers were also familiar with its consumer-facing service called myHermes. The Hermes brand had been a major player in the UK parcel delivery market for years, serving both businesses and individual customers.
The rebranding announcement in March 2022 marked the end of the Hermes name in the UK. Although the company changed its branding, ownership, delivery network, and core operations largely remained the same. As a result, many consumers continued referring to the courier as Hermes long after the transition.
The change quickly became one of the most talked-about corporate rebrands in the UK logistics sector, attracting significant media attention and public discussion.
Why Did Hermes Rebrand to Evri in 2022?
According to the company, the decision followed a period of substantial growth driven by increasing online shopping and evolving customer expectations. Evri stated that the new name symbolised a broader transformation programme focused on improving customer experiences and delivery standards.
A professional insight from the company’s leadership highlighted the purpose behind the move:
“The rebrand represented a commitment to creating better delivery experiences for every customer and every community we serve.” — Martijn de Lange, CEO of Evri
Key reasons cited for the rebrand included:
- Rapid growth in parcel volumes.
- Significant investment in infrastructure and technology.
- A desire to modernise the company’s image.
- Efforts to signal a cultural and operational transformation.
- The need to rebuild trust among customers.
While the company emphasised future improvements, many observers also linked the rebrand to longstanding concerns surrounding the Hermes reputation. The rebranding therefore served both strategic and reputational objectives.
What Does the Name Evri Actually Mean?
The name Evri is derived from the word “every” and reflects the company’s customer-focused messaging. According to the business, Evri stands for:
| Element | Meaning |
| Every Parcel | Commitment to handling all deliveries |
| Every Person | Focus on customers and couriers |
| Every Place | Nationwide delivery coverage |
| Every Delivery Made For You | Customer-centric service approach |
The brand intentionally adopted an unconventional spelling to create a distinctive identity within the highly competitive courier market.
Company representatives described the name as a reflection of inclusivity and service reliability. The branding was designed to communicate that every delivery matters, regardless of size or destination.
Although the concept aligned with modern marketing trends, public reaction was not universally positive. Many consumers focused less on the meaning of the name and more on whether service quality would improve in practice.
Did the Hermes Rebrand to Evri Improve Public Perception?
The announcement generated widespread public discussion across social media platforms, news outlets, and online communities. While some viewed the rebrand as a positive step, others questioned whether changing a name would address deeper operational concerns.
Why Were Some Customers Sceptical About the Name Change?
Many consumers associated Hermes with delayed deliveries, lost parcels, and customer service complaints. As a result, some viewed the rebrand as an attempt to distance the company from previous criticism rather than address underlying issues.
The timing of the rebrand also led to speculation that the company was seeking a fresh start after years of negative publicity.
How Did Online Communities React to the Evri Rebrand?
Social media users quickly responded with humour and scepticism. Discussions on platforms such as Reddit and Twitter often centred on whether changing the company name would have any meaningful impact on customer experiences.
Many comments joked that only the branding had changed, while others expressed hope that the transformation programme would lead to genuine improvements. The public reaction demonstrated how strongly brand reputation can influence consumer perception.
Regardless of differing opinions, the rebrand succeeded in generating widespread awareness and keeping the company firmly in the public conversation.
What Reputation Challenges Was Hermes Facing Before Becoming Evri?
Before the rebrand, Hermes had faced significant criticism from customers and media organisations regarding delivery performance and customer service.
Several reports highlighted allegations involving parcel handling practices, delivery delays, and difficulties contacting support teams. Consumer surveys also indicated dissatisfaction among some customers compared with competing courier providers.
Notable concerns included:
- Reports of delayed parcel deliveries.
- Claims regarding damaged or mishandled parcels.
- Difficulties accessing customer support.
- Negative consumer satisfaction rankings.
- Ongoing social media complaints.
A company spokesperson consistently maintained that many allegations did not accurately represent the wider business and stressed that the majority of couriers performed their duties professionally.
The reputation challenges undoubtedly contributed to public scrutiny surrounding the transition from Hermes to Evri. However, the company maintained that the rebrand formed part of a larger strategy to improve customer experiences and operational performance.
How Has Evri Evolved Since Replacing the Hermes Brand?
Since adopting the Evri brand in March 2022, the company has worked to demonstrate that the rebrand was part of a broader transformation rather than simply a change of name.
Facing increased competition in the UK parcel delivery sector and growing customer expectations, Evri has focused on improving operational efficiency, expanding its delivery capabilities, and strengthening customer engagement.
The company has repeatedly emphasised that its goal is to build greater trust while supporting the rising demand for fast and reliable parcel services across the UK.
What Improvements Has Evri Claimed to Make Since the Rebrand?
The company has highlighted several developments designed to modernise operations and improve efficiency.
Improvements frequently referenced by Evri include:
- Investment in parcel processing facilities.
- Enhanced parcel tracking capabilities.
- Expansion of delivery networks.
- Increased use of technology and automation.
- Strengthened customer communication systems.
These changes were positioned as evidence that the rebrand represented more than a visual identity update.
What Do Customers Still Say About Evri Today?
Customer feedback remains mixed. While many consumers report successful deliveries and improved experiences, others continue to share concerns regarding delayed or missing parcels.
“Rebranding can attract attention, but long-term trust is earned through consistent service performance.” — UK Logistics Industry Consultant
As with most large delivery providers handling millions of parcels annually, customer experiences can vary considerably depending on location, service demand, and operational circumstances.
The evolution of Evri continues to be measured not by its name but by customer satisfaction and service outcomes.
Are Yodel and Evri the Same Delivery Company?
No, Yodel and Evri are separate courier companies operating independently within the UK parcel delivery market.
Consumers often confuse the two because both deliver parcels for major retailers and provide nationwide coverage. However, they maintain separate networks, management structures, customer service teams, and tracking systems.
A delivery sector analyst summarised the distinction clearly:
“Although Evri and Yodel compete in similar markets, they remain separate businesses with different operational models and customer experiences.”
Understanding this difference is important when tracking parcels or contacting customer support, as each company operates independently.
What Should Customers Know About the Hermes-to-Evri Rebrand in 2026?
As of 2026, the transition from Hermes to Evri is now well established, although many customers still recognise the company by its former name. Evri is the same company that rebranded from Hermes in March 2022 to reflect investments in technology, customer service, and operational improvements.
Since then, the company has expanded its delivery network and strengthened its role in the UK’s growing e-commerce market. Customer experiences remain mixed, with some praising delivery speed and tracking while others judge the service based on personal experiences.
Ultimately, the success of the rebrand depends on Evri’s ability to provide reliable service and maintain customer trust.
Conclusion
Evri was formerly known as Hermes, with the rebrand taking place in March 2022 as part of the company’s effort to reflect growth, modernisation, and a renewed focus on customer experience.
While the name changed, the business continued operating the same core delivery network across the UK. The transition attracted both interest and scepticism, largely due to Hermes’ existing reputation.
Ultimately, the success of the Evri brand depends less on its new name and more on its ability to consistently deliver reliable service and build customer trust over time.
Frequently Asked Questions
When did Hermes officially become Evri?
Hermes officially rebranded as Evri in March 2022 as part of a wider business transformation programme.
Was Hermes completely replaced by Evri?
Yes. The Hermes brand name was retired in the UK and replaced by Evri, although the underlying business continued operating.
Is Evri still one of the largest parcel delivery companies in the UK?
Yes. Evri remains one of the UK’s largest parcel delivery providers, handling millions of parcels annually.
What was myHermes and how does it relate to Evri?
myHermes was the consumer-facing parcel service operated by Hermes. It became part of the Evri brand following the rebrand.
Why do some people still call Evri by its old name?
Many customers used the Hermes brand for years and continue to refer to the company by its former name out of habit.
Does Evri have any connection to the luxury brand Hermès?
No. The UK courier company Hermes, now Evri, was not connected to the luxury fashion brand Hermès.
What lessons can other businesses learn from the Hermes-to-Evri rebrand?
The rebrand demonstrates that while a new identity can help reposition a company, lasting reputation improvements depend on delivering consistent customer experiences and service quality.
